Come on, admit it: When it comes to writing an ezine article, we all run out of ideas, whether or not we are experienced writers.
I have the solution to that conundrum that will have you writing in no time, enabling you to publish your ezine article and start getting that fresh influx of subscribers you have been longing for. When you draw a blank, use these steps to extract the lead:
- First, write out your action steps.
For now, disregard the attention-grabbing headline and compelling lead paragraph. Tricking a reader into reading an article that doesn’t really benefit them is pointless. Thus, begin where you establish your credibility—in the actual action steps. Naturally, you want to identify your topic before offering advice on how to improve their quality of life. For instance, because it is their line of work, plumbers will always need to fix pipes. Write about a novel method in the plumbing industry for winterizing pipes or sealing them if you have an ezine distributed to other plumbing professionals.
2. The best should be saved for last.
Takeaway or take-home is something that ought to be included in each and every one of your posts. This is your final opportunity to make an impression on your audience by saying, “I know my stuff.” You want the important information in your post to be actionable for the reader to take as soon as they finish reading it, so try to include it in the final paragraph. Write to the clerks in accounts payable explaining how each department should obtain authorization for all purchase orders before submitting them. The A/P clerks would devour that. It’s the main complaint they have. Bottom line: At the very end of your piece, provide your readers with an actionable task. They’ll cling on to your every word for the rest of their lives, remembering just your name.
- Get enthused about the advantages.
Once you’ve finished your article’s credibility-building section, you need to pique the reader’s interest and tantalize their curiosity with all of this fantastic content. You’ll be so enthused about the material that you’ll recognize its benefits, therefore this portion will be easier if you write the action steps and take-home first. Writing lead paragraphs and headlines should always focus on providing benefits to your viewers.
Your parting advise for now
Whenever you write for an ezine audience, it’s imperative that you include a “About the Author” blurb (often known as a “sig file,” short for signature file) and a plug for any new projects you’re working on. Decide what you want the reader to do once they’ve completed reading in order to accomplish this. Would they like to receive your ezine? Get your latest e-book? or just go to the website? Determine the advantage that will help you before writing your “About the Author” section. Because it is independent from the article, you can write this at any time and use the same “About the Author” summary for different articles. You could even compose one right now, in fact.
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