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The more important question here though, is why cause campaigns are succeeding. Experts in the field say we’re transitioning to an age of higher consciousness. Consumers across the board are moving from “conspicuous” to “conscious” consumption. To put it simply: We expect the companies behind our favorite products to perform as good corporate citizens.
In turn, business leaders are being forced to make tough choices. Should they stand up for social issues? Partner with charities? Add a social message to their advertising?
Yes, yes, and yes.
It used to be the main goal of any business was to maximize profits. Philanthropy was done on the side.
But now, the two have merged. That is, doing well in business versus doing good with business are no longer separate things.
And that spells big opportunity for copywriters who are also interested in doing well by doing good.
The new program, Copywriting for a Cause: How to Profit as a Writer and Make a Difference in the World guides you through the specifics of writing for cause marketing campaigns. In it, you’ll learn ?
How to write copy that “sells” a cause
How to use the “MORAL” approach to build credibility for a cause campaign
8 unique ways to “sell” your cause
The most essential element of any well-run cause campaign
The most powerful words to use in a cause campaign
Which key emotions are most effective in cause marketing
What psychological factors should be drawn out in the best cause campaigns
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