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On January 11, 2012, Jeff Walker became a customer. On March 29, 2013, Frank Kern became a customer. By that time we had thousands of happy customers.
To date, we’ve had more than 10,000 people go through ARM. Success stories are way into the multi-millions of dollars; probably hundreds of millions (note to self: I really should track this stuff better).
The current 3rd Edition has been mostly unchanged for the past five years.
When I first released ARM, the likes of Drip and ConvertKit (and even Infusionsoft) didn’t exist. And the services that did, didn’t offer the level of sophisticated marketing automation you see today as standard.
Shawn and I are working on the long-awaited Forth Edition now. It’ll be ready in the summer of 2021 (current customers already have access to some of the new ARM4 modules and new customers will get access to all future updates for free).
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