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The emphasis of the course is learning effective, high-leverage strategies first (weeks one and two), and then implementing those strategies to create awareness, test offers, and gain customers with Google Ads search (weeks three and four), and Facebook (weeks five and six).
Week-seven will focus on maximizing revenue from existing traffic with Google Display Network and Facebook retargeting.
(To ensure that everyone is on the same page we are going to start with prospecting first, then add retargeting, which is different from the advice I gave on the 10-day free traffic training which I want to acknowledge.)
Week-eight will discuss optimization and scale.
The goal for the course is for participants to have at least one Google search prospecting campaign, one Facebook prospecting campaign, and GDN and Facebook retargeting campaigns created and driving traffic.
Other, related goals include:
The most important mistakes to avoid on each platform.
The critical factors that drive performance on each platform.
The few metrics that matter and how to calculate those metrics using free tools (e.g., Google Analytics, Google Sheets).
Strategies for service offers, ecommerce, digital offers, lead generation, and co-created offers.
Strategies specific to Sphere of Influence and Autoresponder Madness.
Testing strategies to inform offer messaging.
Frameworks and tools I use for idea generation and capture, content creation, reporting, and more.
(And a lot more I’m sure I’m forgetting?)
This first live cohort will include four Q&A / hot-seat calls with me. Exact dates have not yet been determined. However, I’ve included the weeks when each call will appear in the outline below.
(Q&A / hot-seat calls will be recorded and made available in the learning area.)
Content will remain accessible past week eight, and participants will have access to all future course updates as those are made available.
Each module will have comments to ask questions which I’ll answer regularly throughout the first eight weeks, then less frequently (but consistently) after that.
Course content will be a mix of written modules, screencasts, possibly video, and links to third-party resources I believe are valuable.
There’s also an upgrade version specifically for freelancers, agencies, and creative professionals who want to use The Traffic Engine for client work.
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