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Part I: Helping Affiliates Through COVID-19
Take the free time to learn and home in on your creativity.
Oversee eCommerce offers only, given the uncertainties of Lead Gen offers.
Focus on human nature and emotion in your messaging to drive performance.
Know that what’s lost will absolutely be found again (i.e. travel offer success!).
Part II: Affiliate Marketing Tips For Beginners
Focus on gaining conversions through good creatives, not tinkering with targeting.
Be as well-rounded as you can be as a Marketer, and never stop learning.
Know that $2,000 is the sweet budget spot; stick to offers in the $20-$40 range.
Look out for a mentor to expedite your learnings.
Part III: How Native Outperforms Social
Simply don’t work with platforms that ban your accounts ? not worth it.
Evaluate a traffic source by understanding the amount of traffic, quality of traffic, and value of the users.
Know that Native takes a little more time than Social and Search, though leads to increased, stabilized profitability.
Note that people interacting with Native Ads are less distracted, and more available for a real conversion.
Target run-of-network and Mobile (with manual bidding!) for scale, target Desktop for conversions, and use automated bidding for stop losses.
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