Ecourse Laura Paladino Smart Social Cheapest

$9.99

D-duct Premium Course

SKU: EC19 Category: Tags: , , ,

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Here’s the framework we added to our social strategy to generate $7.5 million worth of sales & visibility in just 12 months.

Last year, we used the I.C.O.S.A. Framework to generate $2.4 million in direct sales from organic social.

But, by leveraging this same social content in ads and emails, we generated an additional $5.1 million, bringing social media’s total impact to $7.5 million in value across the business ? not bad for a 5-person team!!

5-Step I.C.O.S.A. Social Framework
STEP 1: Define Your Brand Voice Ideation: Start by listening to your customers (and your data) and join the conversation they’re already having.
STEP 2: Identify Major Content Themes Creation: Produce content that drives that conversation and captures customer attention.
STEP 3: Maximize Campaign Visibility & Impact Optimization: Optimize your creative so it’s easily accessible on every platform your customers use.
STEP 4: Leverage All Platforms Syndication: Post content on all relevant channels and in all media formats.
STEP 5: Scale the Winners. Upcycle the Losers. Amplification: Use paid ads to amplify your content to engage more customers and grow the conversation. Repeat for scale.

I.C.O.S.A. is a simple, 5-step process that turns scattered Facebook posts and ineffective tweets into a high-impact social media machine.

And the value of this framework doesn’t end with social media. This machine can be the engine that drives every department in your business.

Because not only do these campaigns produce measurable dollars for our brand, they also produce the content that we use in all of our top-performing ads and emails, as well as on our sales pages and throughout our website.
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