Ecourse Media Buying Bootcamp from the Cheapest Digital Marketer

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Course Breakdown
Over 4 weeks, you will master the core skills that every Media Buyer must possess. Mastery of these skills is truly the difference between just being a platform specialist who turns the knobs and being a business builder who is essential to businesses and brands right now.

Each session will mix strategy with execution and you’ll get instructor feedback to give you a clear path to success.

Here’s how each week will break down?

Session 0
July 1st
The Kick Off Call
Get ready for the next 4 weeks! This week we will meet your instructors and get to know the other students in the class. We will cover what you can expect from the training and how to get the most out of your time including grading, participation, and how to achieve your coveted Media Buyer Bootcamp certificate.

Session 1
July 5th
Who: Avatar (Empathy mapping)
So many people look at their offer and product and say “here’s how I’m going to market it”.

What’s often missed is thinking through WHO this serves, how they think, what drives them, what problems are they facing, and more. There’s a million different things going on in their head and we want to meet them where they are at.

Most media buyers start with the product or offer and then put together their marketing strategy. During this week we’re going to flip this strategy around and start with your customer. Aaron & Andy are going to walk your through their “Empathy Mapping” approach which is the 1st step inbuilding a successful ad campaign. Identifying who your customer is and where they are in their journey are the basic building blocks you need to reach your prospects in a post-privacy world and we are going to walk you through that process step-by-step.

By the end of session who you will know what’s going through your prospects minds and better understand them which, in turn, enables you to sell more effectively to them.

Session 2
July 7th
Where: Channel Selection & “Paid” Organic
Now that you know who your customer is, it makes it much easier to identify where they are.

Each channel responds to unique audiences and products differently and you want to pick the one that will give you the best return on ad spend right away. But how do you do that? We’ll show you.

We’ll also go through something Aaron and Andy call, “Paid Organic”. This is the same strategy Aaron and Andy has implemented for the biggest names in marketing such as Neil Patel, Frank Kern, Dan Lock, and many more.

Once you understand how to apply this strategy to your ad campaigns you will be able to manufacture celebrity-level authority for your brand or boss.

Session 3
July 12th
What: Metrics & Modeling
We’re going to show you and give you access to some of our models which is your mathematical roadmap to know exactly what should be happening at every single stage of your funnel so you know where to prioritize your time. We’re going to be walking you through and giving you those so you know exactly how to get where you’re going.
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