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Who are you and what course have you created?
Hi, I’m Pia Silva, the creator of the Badass Your Business Bootcamp. I offer both a masterclass and a course.
badassyourbusiness.com graphichomepage
What market does your online course serve?
The Badass Your Business Bootcamp is for small service businesses that want a more profitable business that stands out from the competition and attracts ideal, premium clients.
Graphic designers, branders, marketers, copywriters, coaches, consultants, photographers are best positioned to benefit from the Bootcamp, though I’ve even had lawyers, financial advisors, bookkeepers, and accountants take it and say it changed the way they do business. But it’s not just people selling a service, it’s people who deliver an excellent service of very high value, and they want to exist in the highest echelons of their industry.
This is for people who are strategic thinkers and want to be hired for their expertise as much as for the service itself. And they want to be able to charge higher prices than the competition, and still win the business.
And believe it or not, not everyone is like that. Some graphic designers, for example, just want to create nice designs without being responsible for the direction of the design based on strategic thinking.
Instead, anyone, who wants to get paid premium prices (and by premium I mean bringing in an average of $10,000-$20,000/month working with clients only 50% of your time or less) you must be able to lead the client instead of just doing what they say.
It’s the difference between being hired as an expert and being hired as a service provider. An expert is hired to lead the project and advise the client on what to do in addition to sometimes also implementing, and a service provider is hired as “the hands” to execute based on what the client wants. There is nothing wrong with being a service provider but it is nearly impossible to get paid top dollar for those services.
Pia Silva opportunity
What’s the biggest benefit of taking your course?
Becoming a badass business that is lean and profitable cuts out all the common time-wasting activities service businesses think are necessary, and instead sets you up to spend all of your time doing one of two things: providing high value to high paying clients, or working on increasing the value of your own business.
Most service businesses are operating in what I call the “default” business model? networking, free strategy sessions, pitching, and free proposals, and then long drawn out projects that usually go out of scope and take longer than expected because the client is slow to respond, provide assets, schedule meetings and give feedback.
This is a model that larger companies use but when you are a 1 or 2 person business, you don’t have the economies of scale to make up for the waste. That’s why most solopreneurs are always hustling to make enough money: they are not set up to profit no matter how hard they work. Their model is unpro
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