Ecourse Tiktok Marketing & Advertising 101 from Anthony McGuire Cheapest

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1 – Introduction
Course Introduction
(2:08)
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Instructor Background
(2:18)
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Future Course Content
(0:51)
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2 – What is TikTok?
The History of TikTok
(1:10)
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What Makes TikTok Unique – Content, Algorithm, Audience
(2:10)
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TikTok’s Growing Userbase
(2:54)
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Walkthrough of TikTok App – Algorithm, For You, Following, Camera, Inbox
(7:00)
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Walkthrough of TikTok App – Discover, Hashtags, Trends
(1:01)
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3 – What TikTok Can Do For Your Business
How TikTok Fits into the Digital Media Landscape
(3:52)
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How You Should Approach TikTok as a Business or Individual
(1:14)
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Case Study: Ritaoffline – Small Business Getting Started
(1:02)
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Case Study: Lizzo – Authentic Interactions
(1:25)
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Case Study: Westhill Park Retirement Home – Anyone Can Use TikTok!
(1:02)
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Case Study: Greggs – Leveraging Customer Love and Content
(0:54)
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4 – Getting Inspired & Kickstarting Your Marketing
Setting Up An Account and More
(2:22)
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Research & Ideation – Learning About Trends
(3:19)
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Getting Started with Creating Video
(6:54)
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Thinking Through Your Target Audience
(1:42)
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5 – Content Creation
Working Backwards from Your Customer
(3:01)
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Working Backwards from Your Customer – Worksheet PDF
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Case Study in Content Creation: Sarah B
(9:46)
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Now Your Turn – Content Templates and Checklist
(6:05)
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Now Your Turn – Content Templates and Checklist – Worksheet PDF
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Case Study: Milk Makeup – DIY Engaging Organic Content
(1:02)
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Case Study: Washington Post – An Old Brand Appealing to Younger Audiences
(1:09)
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Case Study: Chelsea FC – Taking and Remixing Challenges
(0:57)
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6 – Content Distribution
Review So Far
(1:25)
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Measuring and Growing Your Content
(2:43)
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Viral Growth Techniques: Quick Wins to Try
(3:04)
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Now Your Turn: Five Growth Tactics
(0:49)
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7 – How TikTok Paid Advertising Works
TikTok Ads Overview – A Huge Opportunity
(0:51)
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TikTok Ad Formats Pt. 1
(1:41)
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TikTok Ad Formats Pt. 2
(3:59)
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A Framework for Full-Funnel Marketing
(0:44)
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Creator Marketplace – Home of Influencer Marketing
(1:05)
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TikTok Targeting Options
(0:48)
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Case Study: The Sole Supplier
(0:36)
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Case Study: Reflectly and Sleepiest
(1:29)
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Case Study: Huel
(0:46)
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Case Study: Happn
(0:51)
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Case Study: SuperFX
(1:00)
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Case Study: Doja Cat
(1:05)
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Case Study: UK Government
(1:19)
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Case Study: Mountain Dew
(1:31)
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Case Study: Dettol India
(1:45)
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8 – TikTok Review
Recap of Topics
(1:56)
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Super Practical Takeaway 1 – Checklist for Getting Started on TikTok
(1:19)
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Super Practical Takeaway 1 – Getting Started PDF
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Super Practical Takeaway 2 – Framework for Content Creation
(1:12)
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Super Practical Takeaway 2 – Content Checklist PDF
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Super Practical Takeaway 3 – Framework for Growth
(1:18)
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Super Practical Takeaway 3 – Growth Tactic Checklist PDF
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